The Pipeline Project Group · Stage 03 — Market
A financed story, carried to its market.
Development and finance mean little if the work never reaches an audience. The Market stage maps the routes a finished story travels — through distribution, festivals and international audiences — so it earns and lasts beyond first release.
Distribution
A credible route from finished work to audience.
Map every credible pathway the story can travel — cinema, broadcast, streaming, retail, direct-to-audience — and name the gatekeepers and economics behind each.
What you'll need
Distribution plan, territory rights map, delivery budget, buyer conversation log.
What it looks like
- A named lead window and platform for release
- A shortlist of distributors, agents or platforms in conversation
- Territory rights mapped and available to license
- Delivery, marketing and platform costs budgeted per window
How to get there
Who you'll work with
Festivals & Prestige
Position the work for festival circuits and prestige.
Build a festival and prestige strategy that earns critical attention, awards eligibility and the industry visibility that draws distributors and partners in.
What you'll need
Festival shortlist and deadlines, premiere strategy, press plan, screener package.
What it looks like
- A festival shortlist matched to eligibility and audience fit
- Premiere status protected and deadlines diarised
- A press and awards plan with someone accountable for it
- Selection converted into distributor and sales interest
How to get there
Who you'll work with
International Audiences
Carry the story to markets beyond home.
Plan how the work reaches audiences across territories and the diaspora — through sales territories, co-production reach, and direct community building that lasts beyond release.
What you'll need
Territory plan, audience and community data, release calendar, licensing record.
What it looks like
- Priority territories and diaspora audiences named
- A release cadence planned region by region
- A direct audience channel you own and can grow
- Territory performance tracked and re-licensed where it travels
How to get there
Who you'll work with
International audiences
Built to travel across regions and the diaspora.
A strong local story becomes stronger when it connects to international finance, partners and audiences. Story Forward surfaces where a project could plug in — and the Market stage carries it there.
Partner regions
Start at the beginning