The Pipeline Project Group · Stage 03 — Market
A financed story, carried to its market.
Development and finance mean little if the work never reaches an audience. The Market stage maps the routes a finished story travels — through distribution, festivals and international audiences — so it earns and lasts beyond first release.
Distribution
A credible route from finished work to audience.
Map every credible pathway the story can travel — cinema, broadcast, streaming, retail, direct-to-audience — and name the gatekeepers and economics behind each.
How to get there
- 01Choose your lead distribution window and platform.
- 02Name the distributors, sales agents or platforms you'll approach.
- 03Map territory rights and where they can be pre-sold.
- 04Cost delivery, marketing and platform requirements per window.
Who you'll work with
Festivals & Prestige
Position the work for festival circuits and prestige.
Build a festival and prestige strategy that earns critical attention, awards eligibility and the industry visibility that draws distributors and partners in.
How to get there
- 01Shortlist festivals by prestige, eligibility and audience fit.
- 02Confirm premiere status and submission deadlines.
- 03Plan press, awards-campaign and industry-attention activity.
- 04Use festival selection to unlock distribution and sales interest.
Who you'll work with
International Audiences
Carry the story to markets beyond home.
Plan how the work reaches audiences across territories and the diaspora — through sales territories, co-production reach, and direct community building that lasts beyond release.
How to get there
- 01Identify priority territories and diaspora audiences.
- 02Plan a release cadence and windowing across regions.
- 03Build a direct audience and community strategy that compounds.
- 04Track territory performance and re-licence where it travels.
Who you'll work with
International audiences
Built to travel across regions and the diaspora.
A strong local story becomes stronger when it connects to international finance, partners and audiences. Story Forward surfaces where a project could plug in — and the Market stage carries it there.
Partner regions
Start at the beginning