← My journeyModule 04 of 11
Who is this story for?
Who will care enough to watch, listen, read, buy, attend, share or participate?
Where they spend time and money.
Followers, mailing list, past work, community.
Where you are
0/6
questions answered so far — everything saves as you go.
What happens next
- 01Describe your primary audience as a real person, not a demographic.
- 02Note where that audience already spends time and money.
- 03Count the audience you already reach today.
Then move on to Transmedia — Map the ecosystem around the core story — every surface it can live on.